Корпоративная ответственность как философия поведения | Документы, Справочник

Какова роль бизнеса в общественном развитии? Насколько важна корпоративная ответственность? Должна ли политика компании отвечать ожиданиям широких кругов общественности? Какими должны стать принципы и подходы к этой теме? Почему термин "корпоративная ответственность" все чаще и чаще можно услышать из уст успешных руководителей и талантливых профессоров бизнес-школ?

Чтобы хорошо работать, необходимо брать на себя ответственность. В принципе, политика практически любой компании должна быть социальной, приносящей прибыль обществу. Именно об этом написал Дэн, которому удалось поступить в бизнес-школу Harvard Business School.

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Dan Gertsacov

Harvard Business School

My experiences over the past five years promoting corporate social responsibility in Latin America have proven to me that we are evolving towards becoming a global society that will judge a company not only based on its financial returns, but also on its social and environmental impacts. I am focused now and through to the future on preparing companies and enterprises to reap the benefits of these larger societal trends.

My career goals are to act as a social entrepreneur, using market mechanisms to make the world a better place. I intend to launch and manage for-profit enterprises that simultaneously serve the needs of markets and society, developing products that go beyond just satisfying the demands of the consumer, but go a step further and attempt to help heal the planet and mend our society.

During a recent visit to Boston, I had the pleasure of meeting a number of students, as well as leading Harvard Business School professors in my field of interest, including Dr. James Austin and Dr. Allen Grossman, specialists in social enterprise.

managing people They helped me realize that Harvard Business School would be the best learning environment for me to advance in my career goals, with the school providing a strong academic foundation in management, combined with inspiration and challenges from accomplished peers and faculty members.

I have a clear vision of the world that I see as possible — a world that I intend to be a leader in creating, through business and social enterprise. From top-level management training to the interactions and innovative synergies achieved between peers, I strongly believe that Harvard Business School can provide me with an opportunity that would prove vital in my quest to move the business world, and our world in general, in a very positive direction.

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