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Медиа-бизнес - это не просто способ приумножения капитала, но и мощный инструмент влияния на общественное мнение. Сегодня мы публикуем эссе человека, мечтающего реализоваться именно в этой сфере. В своем эссе на тему "Почему вы хотите учиться именно в нашей школе?" Джеф Маркез как раз и рассказывает о том, каким образом эта бизнес-школа поможет ему реализовать свой потенциал в столь креативной и социально значимой сфере.

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Jeff Marquez

Anderson School at UCLA

My long-term career goal is to be a Chief Strategy Officer for a multinational media company. To this end, my short-term objective is to join a strategic consulting firm, focusing on the entertainment and media arenas. Through practical exposure to a variety of media companies in strategic consulting, I will gain an understanding of the complexities involved in this sector. By attending the Anderson School, I believe I will sharpen my intellectual ability and further develop the strategic skills required to successfully fulfill my goals.

I believe my skills and interests are well suited for a strategic career within the media sector. I excel at determining long-term goals and adopting a course of action to carry out those goals. Furthermore, both as a participant and as a spectator, I have always found joy in the entertainment arena and have often used it as a creative outlet. The extremely competitive nature of this industry, combined with a continuous, yet unpredictable environment, further enhances my interest. In addition, the media's powerful reach has always intrigued me. As a CSO in this sector, I intend on using my skills, education and creative interests to explore new forums and distribution methods in an effort to extend good feelings to a larger number of people.

Although I have gained substantial experience as a consultant for the Information, Communication and Entertainment practice of PricewaterhouseCoopers, I recognize that my focus has revolved around information technology. My experience has not adequately prepared me for broader strategic issues. At Anderson, I intend to gain a more indepth understanding of business disciplines and thus gain confidence in areas of business for which I have had limited exposure.

The superior curriculum offered at the Anderson School will provide a "real life" business-oriented education that will enhance my personal and professional growth. In addition to Anderson's core curriculum, entertainment electives such as "Strategic Management in the Entertainment Industry" and "Positioning in the Changing Entertainment Landscape" will give me the basic analytical and conceptual tools necessary to formulate business strategies in my future endeavors. During my recent visit to Professor William Cockrum's "Managing Finance and Financing the Emerging Enterprise" class, I was able to observe the energetic student-professor interaction and the unparalleled learning environment of the Anderson School. These factors coupled with the engaging conversations that I had with students and faculty fuel my enthusiasm to attend Anderson.

I believe the knowledge that I will gain through interacting with highly motivated students and prominent faculty members will be as important in influencing my career development as anything that I will learn in the classroom. Participating in the Producer's Program of the School of Film & Television and joining the Entertainment Management Association will be a terrific introduction to fellow colleagues interested in the media sector. Furthermore, the international climate of the Anderson School will allow me to continue to learn in a multicultural environment and thus provide me with a broader perspective on business and life.

Changes in globalization and technology continue to challenge the strategic direction of the entertainment and media sectors. Managers are faced with the complexity of an industry with high levels of ambiguity. What affect will advances in technology have on a company's ability to distribute content efficiently and effectively to a broader audience? How will international markets influence change in an era of increased competition and convergence? In order to successfully maneuver an international media company in today's difficult environment, a leader needs to draw on his educational background and experience to answer these questions. My experience and comfort with these forces compounded by Anderson's global perspective will allow me to easily adapt and anticipate such radical changes to the industry.

The opportunities and benefits offered through the Anderson School are unique. With a diverse curriculum, a strong entertainment presence and a prominent faculty alumni base, the Anderson School program is exceptionally suited to my short-term and long-term career objectives.

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